Services

Apple’s services began with the iTunes Store in 2003 and the App Store in 2008, and have grown into a business worth more than $100 billion a year, second only to the iPhone.

The lineup now includes iCloud, Apple Music, Apple TV, which dropped the plus from its name in 2025, Apple Arcade, Apple Pay, Apple Card and the Apple One bundle.

It is also where Apple faces its toughest legal fights, over App Store fees and rules in the US and Europe. We cover prices, new features, rule changes and how each service compares.