Apple shipped 11.5 million iPads in Q3 of 2026. While it’s down 27.5 percent year-over-year, it’s still 36 percent of the overall market. As expected, it’s more than double Samsung’s 16.9 percent market share in the same duration.
The whole tablet market fell by 23 percent to 32.2 million units. Omdia says that’s the lowest level the segment reached in nearly three years.
Apple’s share slipped a little, dropping by 2.2 percentage points. Overall, the company fell slightly faster than the market overall, but nobody came close to catching Apple’s numbers.
Lenovo is the only brand out of the top five brands to grow, up 11.9 percent. Omdia further says that the new tablets aren’t different enough from older models, so buyers are waiting.
Apple has recently announced the new iPad mini 8 with an OLED display and a new thinner design. If Omdia’s reasons are accurate, it will help Apple grow in the segment. The OLED iPad mini 8 is the kind of update people were waiting for.